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Mobile Phone Accessories Analysis

Mobile Phone Accessories Analysis

Mobile phone accessories represent a moderate volume and high growth market due to changing lifestyles, technological innovations and the need for effective maintenance of costly instruments. The mobile phone market is dynamic in nature with frequent launchesin new features, accessories and handsets, giving rise to the need for custom-made screen guards and protective covers. Due to high profit margins and an increasing demand for mobile phone accessories, many manufacturers in the mobile handset market are launching their own accessories. Companies like Samsung, Apple, LG, Sony and Nokia are offering accessories for their handsetsas to boost sales.

The interchangeability and compatibility of accessories other than covers and screen guards providecustomers with a wide range of products to select from.A large number of domestic, regional and small players provide low-end products such as screen guards and covers to the market. These products are often not standardized, causing high disruptions in the market. Innovations in portable power-protection devices, connection cables,and water-resistant, scratch-resistant, dust-proof and impact-resistant covers and screen guards are driving the growth of this market. The mobile accessories market is expected to grow inline with sales of mobile handsets.Growth of the mobile accessories market is also influenced by the evaluation of smartphones. On the other hand, various spurious products available in developing countries are impactingsale of core brands. Moreover, lack of standardization of accessories opens up the market for domestic manufacturers.

From(http://www.mynewsdesk.com)



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